Reliability/Comparability/Ethicaliy?

Reliabilty

Reliable data is data that can be replicated over and over again and still get the same results.
It is representative of the whole of the data pool that you are selecting your sample from.

1. In  'Editor's letters in women's and men's magazines', you can make the data reliable by collecting data from significant amount of magazines. An example of this would be to use 8 each for men's and women's magazines, looking only at the Editor's letters. Annotate the texts and compare the language techniques of each text between each other by listing the similarities and differences they hold.

2.To collect reliable data on Brian Cox's tweets, as previously suggested in the booklet, i would use the technique of picking 1 of every 4 or 1 of every 3 tweets he makes starting from the most recent. This will make your investigation unbiased as you cannot pick tweets of your choice. This can therefore create reliable data as it ca be easily replicated.

3.To collect reliable data on Michael Gove's comments on education, i would analysis 5 random clips on youtube of his opinions and ideas of the education system. By looking at 5 at random, it creates unbiased data and you can annotate it to see the similarities each clip holds.

Comparability

1. Kids advertisement for toys aimed at children aged 3-8
    Compare Argos tv advertisements for this target market and see the similaities and differences in  language used when targeting genders.
Adverts aimed at boys emphasis masculine traits such as fighting, being tough and strong. e.g. Action man
Adverts aimed at girls emphasis traditional feminine traits such as being caring and looking after dolls. These advertisements are argued to enforce gender roles in society e.g. girls preparing to be mothers and look after children.

2. Compare radio commentary to television commentory of the same football match
    Analyse the different language features used by each
    TV- contain many more pauses, deixis.
     Radio- Much more fluent, more adverbials used

3.Collect magazines based on age groups such as children, teenagers, young adults, & matured adults

4.Observe one teacher in depth and see the language features they use when speaking/teaching different age groups of pupils e.g. Younger children: Simple sentences, monosyllabic lexis.

Ethicality 

There will be no ethical issues with my investigation.